Alix Earle is one of the most influential American TikTok stars of her generation, redefining beauty and lifestyle content through her viral “Get Ready With Me” (GRWM) videos. Born on December 16, 2000, in New Jersey, she gained massive popularity by blending makeup, fashion, mental health, and real-life honesty, turning everyday routines into must-watch content for millions worldwide.
Rising to fame while studying at the University of Miami, Alix Earle sparked the widely known “Alix Earle Effect,” where products she mentions instantly sell out. With over 7 million TikTok followers, a hit podcast (Hot Mess), and an estimated $8 million net worth (2025), she has become a defining voice in modern influencer culture and digital entrepreneurship.
Early Life
Alix Earle was born on December 16, 2000, in Monmouth County, New Jersey, and raised in a financially comfortable household. Growing up in an affluent family, with her father working in real estate, she experienced a privileged upbringing that played a key role in shaping her confidence and lifestyle.
During her early years in New Jersey, Alix developed an interest in fashion, beauty, and self-expression, which later became central to her online identity. These formative experiences laid the foundation for her future success as a TikTok influencer and content creator, long before her rise to fame on social media.
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Full Name / Real Name: Alix Ashley Earle
Birth Date / Birth Place: December 16, 2000, Monmouth County, New Jersey, USA
Family Background: Raised in an affluent family; her father, Thomas “TJ” Earle, works in real estate. Her mother is Alisa Maniaci, and she has a sister, Ashtin Earle, along with three half-siblings from her father’s remarriage.
School / University: Attended Red Bank Catholic High School (graduated 2019) and later earned a BBA in Marketing from the University of Miami in 2023.
Career Journey Of Alix Earle
Breakthrough
Alix Earle began her career as a TikTok content creator in 2020, posting casual lifestyle and fashion videos while studying at the University of Miami. Her major breakthrough came in 2022, when her viral “Get Ready With Me” (GRWM) videos gained massive attention for their authentic, unfiltered style, allowing her to connect deeply with a growing global audience.
Peak Years
From 2022 onward, Alix Earle entered her peak influence years, becoming a dominant figure in beauty and lifestyle social media. With over 7 million TikTok followers, she created the widely recognized “Alix Earle Effect,” where beauty products she mentioned would sell out rapidly, establishing her as a powerful digital trendsetter and brand partner.
Notable Work
Beyond TikTok, Alix expanded into multiple ventures, including her popular podcast Hot Mess, appearances on Dancing with the Stars (Season 34), and features in music videos such as The Kid Laroi’s “Girls.” She has also been involved in acting projects like Happy Gilmore 2 and business investments, including SipMargs, further solidifying her career as a multifaceted influencer and media personality.
Physical Appearance Of Alix Earle
- Age: 25 years old (as of December 2025)
- Height: 5 feet 6 inches (168 cm)
- Weight: Approximately 55 kg (121 lbs)
- Body Measurements: 32-28-34 inches
- Physical Attributes: Known for a slim physique, natural beauty, and a confident on-camera presence that complements her beauty and lifestyle content
Major Achievements
Alix Earle has quickly risen to become one of the most recognized names in digital content creation and beauty influencing. Her authentic approach and viral GRWM videos earned her a spot on Forbes 30 Under 30 in 2023. Highlighting her influence in shaping modern social media trends and consumer behavior through the famous “Alix Earle Effect.”
Beyond TikTok, Alix has achieved remarkable milestones, including hosting the popular Hot Mess podcast, competing on Dancing with the Stars (Season 34), and making appearances in music videos like The Kid Laroi’s “Girls.”
Her innovative approach to content creation and brand partnerships has resulted in an estimated net worth of $8 million.
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Personal Life
Family and Background Of Alix Earle
Alix Earle was born into an affluent family in Monmouth County, New Jersey. Her father, Thomas “TJ” Earle, is a successful real estate mogul, and her mother is Alisa Maniaci. She has one sister, Ashtin Earle, and three half-siblings from her father’s remarriage to Ashley Dupré.
Nationality, Religion, and Ethnicity Of Alix Earle
Alix is American by nationality, follows Christianity, and has a mixed heritage, including American and Italian roots.
Marital Status / Relationship Of Alix Earle
As of late 2023, Alix Earle is dating NFL player Braxton Berrios, a wide receiver for the Miami Dolphins.
Net Worth Of Alix Earle
By 2025, her estimated net worth is $8 million, generated through TikTok brand deals, sponsored posts, podcasting, and investments.
Social Media Presence
Alix is a leading digital creator with over 7 million TikTok followers, billions of likes, and a massive presence across Instagram and other platforms. Making her one of the most influential beauty and lifestyle influencers of her generation.
Alix Earle TikTok:
Discover Alix Earle, the TikTok star behind the viral “GRWM” videos! With over 7 million followers, her authentic beauty and lifestyle content has sparked the famous “Alix Earle Effect,” making everything she features sell out instantly.
Who is Alix Earle dating:
Alix Earle is dating NFL star Braxton Berrios! The TikTok sensation and the Miami Dolphins wide receiver make one of the most talked-about celebrity couples, blending social media fame with professional sports.
5 Interesting Facts About Alix Earle
- Viral “Alix Earle Effect” – Products she mentions in her GRWM videos often sell out instantly.
- TikTok Sensation – She has over 7 million followers and billions of likes on TikTok.
- Podcast Host – Alix hosts the popular Hot Mess podcast, discussing lifestyle, beauty, and mental health.
- Diverse Media Presence – She appeared in Dancing with the Stars (Season 34) and The Kid Laroi’s “Girls” music video.
- Young Achiever – Recognized in Forbes 30 Under 30 (2023) and has an estimated net worth of $8 million by 2025.
conclusion
Alix Earle has redefined what it means to be a modern digital influencer, turning simple GRWM videos into a global phenomenon. From her early beginnings in New Jersey to becoming a TikTok sensation with over 7 million followers. She has shown that authenticity, relatability, and creativity can drive both social media success and real-world influence.
Beyond social media, Alix’s achievements—such as hosting the Hot Mess podcast, competing on Dancing with the Stars, and earning recognition in Forbes 30 Under 30 (2023). Further highlight her versatility and entrepreneurial spirit.
With an estimated net worth of $8 million (2025) and a massive online presence. Alix Earle continues to shape the future of beauty, lifestyle, and influencer culture, inspiring millions worldwide.
FAQs About Alix Earle
1. Who is Alix Earle?
Alix Earle is a popular American TikTok influencer and content creator, known for her viral GRWM videos on beauty, fashion, and lifestyle.
2. How old is Alix Earle?
She was born on December 16, 2000, making her 25 years old as of 2025.
3. Who is Alix Earle dating?
Alix has been dating NFL player Braxton Berrios of the Miami Dolphins since late 2023.
4. What is the “Alix Earle Effect”?
The “Alix Earle Effect” refers to products she mentions in her videos often selling out immediately due to her massive influence.
5. What is Alix Earle’s net worth?
As of 2025, her estimated net worth is $8 million, earned through TikTok brand deals, podcasting, and media appearances.
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